FIFTEEN YEARS OF SB DUNK: Stories from the Inside Out

We (Galactic G Skateshop) have had Nike Skateboarding in the shop for over 10years. We've had lines out the door for new releases and still to this day, we find kids waiting outside out door at 10am, just waiting to get their hands on the new SB's.

The culture of Nike SB is what sells. The collaboration from manufacture to artists, to shops, to even regions like London to Japan is what gives the SB's the originality that people want. When a collab shoe is released, they don't make any more....that's it. This is why the shoes sell for so much in later years. Not everyone skates, but they like to show their originality in fashion and they can do that with Nike SB.

Model: Hannah Hipley

We love everyone that comes to our core skate shop to pick up Nike's because they all have their own, and different love for the shoes. Some skate the shoes, some collect the shoes to sell later, and some buy them to where as a fashion statement. No matter what reason you buy the SB Dunk's, we know it's all for the love, and we can respect that.

Below is a video by VICE that covers Nike SB from the start, interviewing the first skate team riders, ones that skated in the midst, and even the newest skaters. A great little documentary on style, culture, and purpose behind Nike Skateboarding.

Thank you Nike for everything you have done for the skate community in Orlando, Florida!!!!





"In an era where sneakers change hands between collectors for five and even six-figure sums, it's sometimes hard to remember when kicks weren't a 'grail' item for people worldwide. 15 years ago, sneakerheads were a subculture centered in New York, LA, London, Japan and the Internet. Then, in 2002, the Nike SB Dunk was introduced by Nike's fledgling skateboarding division, and an 80s basketball shoe ignited both the world of skateboarding and sneaker culture.



We found the story reflects the unique intersection of sneakerhead collectors with the skate community.  Riders like Richard Mulder, Reese Forbes, Gino Iannucci, and Danny Supa helped determined the look, feel, approach and tone of the SB Dunk, in partnership with the Nike SB design team.



That group quickly built a grassroots movement with skate retailers like Supreme and Huf, the nascent "hype" press of Freshnessmag.com and NikeTalk, and new Nike team riders like Brian Anderson, Wieger van Wagninen and Paul Rodriguez.  Informed by the "gotta have them all" mentality of OG Japanese collector/retailers like Hidefumi Hommyo (of Chapter and Atmos), sneaker-specific boutiques like Undefeated popped up, region-specific releases were developed, and the sneaker culture your hypebeast cousin now talks about incessantly was fully established.



Today the SB Dunk is iconic, but it's easy to forget that it's still a skate shoe first and foremost that guys like Theotis Beasely, Sean Malto and Ishod Wair still rock religiously.



Watch the inside story of the past 15 years hearing from shop owners, collaborators and skateboarders who helped make the SB Dunk a legend." - Vice